As I've mentioned in previous installments of Parts of a Novel, this is the part of the book that most determines whether I will read it or not
Voila! It is the book blurb, usually seen either on the front inside flap or the back cover of a book. (These days, back covers are becoming more likely just to have endorsements from successful authors in the same area, which I think is kinda weird and unhelpful, but okay.)
Like query letter pitches, which book blurbs are very similar to, these blurbs combine art with business as they partly summarize the book to give readers an idea of what they're picking up. The blurbs have to hook the reader and give a good idea of each book's focus without spoiling anything too important. It is hard to get them right.
A book blurb is usually written by the actual author of the novel and tweaked and approved by the publishing team. Practice makes perfect in creating it, but here are some key questions to ask yourself: Why would someone read this book? What is special about it? Who are the characters? What is the setting? What is the conflict? Most importantly of all, what is at stake?
Give the readers a reason to care, and your book blurb will be a success. It's all about marketing!
The book blurb is often followed, on the back inside flap of a book, by the author biography. This can be hard to write too, but again, you can take some of it from your query letter. Consider your past credits, your general interests and personality, and maybe add something about where you live and who with. If you read the author bios on other books, you'll get a good idea of how it works. This part isn't usually as key for hooking in a reader, I think, but it can get their attention on you for your next book, if they liked this one.
For more tips on writing book blurbs, you can check out this link.
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